FOR FOUNDERS AND CORPORATE INNOVATORS

GO-To-MARKET

We believe that all great things start small. Small is the new big; you can't pitch everything to everyone. We know that finding your niche will set you apart from the competition early on. So we help you to focus on building a community-driven product with fans, early adopters, and brand ambassadors.

Brands that start from communities win, usually with a few iterations. Niche brands aren't about a winner takes all market. It's solely about the winner taking the most. So we help today's underdogs become the champions of tomorrow.

Go niche or go home.

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WE'VE WORKED WITH

OUR PROVEN PROCESS

Building with you from day one

We help founders with a bold vision iterating towards product-market-fit.

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Phase 1

Find & explore your market

We aim to build with you from day one. We have end-to-end teams that can deep dive into your desired product, customers, and market, whether you want to launch a new product in an existing market or seek to disrupt an entire industry.

• Find your ideal problem-solution fit
• Qualitative customer research & interviews
• Map out the desired customer journey

PHASE 2

Go-to-market strategy

A go-to-market strategy is a plan that helps to define your ideal customers, validate your messaging, and position your product for launch. We deconstruct your new business into testable riskiest assumptions, so we quickly guide you to product-market fit.

• Build, test & launch your first (online) MVP
• Find and acquire your first customers
• A go to market plan with a proven process

PHASE 3

Traction & early adoption

We help you kickstart early user growth to gain traction with your product or service. We help you find your AHA moment to identify your North star metric. This metric should be a reliable indicator of directionality guiding your journey from idea to validation.

• Setup your acquisition channels
• Implement a minimal tracking plan
• Growth model based on first insights

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Case study

What you can expect

We work in your office or remote on a weekly basis

We work in a cross functional team with experts

We report on a weekly basis with all results

We train and transfer our knowledge within 6-12 months

We are cheaper than a bad hire, and less expensive than sport cars

Our NPS score (from 2016 - 2022) is 72

OUR WAY OF WORKING

Full in-house team for a period from 3 till 12 months.

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about this service

We take your business reach to millions

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CLIENT Studies

The results speak for THEMSELVES

Robeco

Investing in a new way of working at Robeco Retail

The marketing team of Robeco Retail delivers the best experience and service to (potential) customers. All kind of marketers works on the growth of the service in separated teams. We helped Robeco to implement the growth way of working in a multidisciplinary team to work towards goals backed by data and customer input.

NPS

OKR's

Successfully implemented

Philips

Innovation with Philips Netherlands: a moonshot by online experimentation

Philips Netherlands is always seeking for new business opportunities. Their innovation department partnered up with Off The Record in order to validate their new business idea – in the fastest way. Off The Record's expertise in online experimentation and building viable businesses – which fit the corporate's portfolio – was exactly what they were looking for.

Flipped the overall mindset towards a growth mentality 

JUKE is the only music service that offers the possibility to listen to live broadcasts and theme channels. Like most engagements we built landing pages, set-up paid traffic channels to test propositions and audiences, and helped the marketing department make better data-informed decisions. Over a period of 18-months we accomplished the following.

From one city to national Dutch expansion

Temper is a platform that gives people the freedom to work on demand where and whenever they want. Their explosive growth from a small startup towards the mature and well-funded business they are today has been inspiring. We supported the team with the positioning of Temper as a brand in general, worked on the initial growth metrics & KPI’s and trained their growth marketers from scratch.

NPS

Cities launched

Storytel

Our growth chapter with Storytel in the Netherlands

We partnered up with Storytel in The Netherlands to maintain, challenge and improve their national-wide acquisition campaigns. Besides our focus on the existing acquisition channels, we advised the Dutch team on the untapped potential in their product for future optimizations.

NPS

Implemented Analytic tools

Beerwulf

Helping Beerwulf to be an Agile organisation

Helping Beerwulf to be an Agile organization. During growth engagements and with growth teams, our default is to work Agile and with OKRs. Beerwulf upped that game by implementing this organization-wide—from legal to supply chain.

NPS

Successful sprints

Charly Cares

From new kid to mature scale-up. How we took care of Charly Cares by helping them to align their marketing & development teams with growth.

Back in 2018 we were privileged to start our engagement together with the team at Charly Cares. Our biggest goal was the setup and the roles within the growth team and to align this with their development team. We worked on the Dutch growth metrics & KPI’s and guided their growth marketers from scratch.

Grow the number of course participants on the Dutch market

Winc Academy is a Dutch start-up that offers an intensive practical remote training program of 6 weeks, after which students can start as a front-end developer on the job market. The goal is to grow the number of developers in the Netherlands. We helped to reach that goal by structuring the data ecosystem, guiding the growth process, and work on finding our way through the product-market fit.

NPS

25+

Experiments executed

WE'VE WORKED WITH