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THE CHALLENGE

Flipped the overall mindset towards a growth mentality


JUKE is the only music service that offers the possibility to listen to live broadcasts and theme channels. Like most engagements we built landing pages, set-up paid traffic channels to test propositions and audiences, and helped the marketing department make better data-informed decisions. Over a period of 18-months we accomplished the following.

8

NPS

25+

Data dashboards

30%

Increased activation ratio

10k+

Started streams

CLIENT

Juke

Business stage

Go to market

BUSINESS MODEL

Duration

18 months

NPS

8

CONTRIBUTORS

Dusty van Steekelenburg, Bas Prass, Bastiaan Engelaar, Bob ter Brugge

THE SOLUTION

Setup, implemented and guided the data tracking plan


Our efforts to gain traction resulted in a shift from focus on acquisition and activation metrics towards product analytics which should indicate product-market fit. All the while an inflow of users wasn’t the problem, long-term retention was challenging. This was our call to not solely help marketing, but to include the product teams in our way-of-working as well. Our data analyst supported the teams with the right growth models, analyses and dashboards so the product managers could construct the right assumptions for their new-to-build product features.

Results

Ultimately, this long-term engagement resulted in a situation where the JUKE team was successfully working in cross-functional teams on self constructed OKRs while running multiple tests each week to make a better product and user experience.

Testimonial

This is what Juke said about us

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Patrick Goldsteen
Innovation Director at Talpa

I'm very satisfied with the way we worked together on JUKE for two years and am happy that we reached a moment in which we felt confident enough to continue by ourselves.

Patrick Goldsteen
Innovation Director at Talpa

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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