JUKE is the only music service that offers the possibility to listen to live broadcasts and theme channels. Like most engagements we built landing pages, set-up paid traffic channels to test propositions and audiences, and helped the marketing department make better data-informed decisions. Over a period of 18-months we accomplished the following.
NPS
Data dashboards
Increased activation ratio
Started streams
Juke
Go to market
18 months
8
Dusty van Steekelenburg, Bas Prass, Bastiaan Engelaar, Bob ter Brugge
Our efforts to gain traction resulted in a shift from focus on acquisition and activation metrics towards product analytics which should indicate product-market fit. All the while an inflow of users wasn’t the problem, long-term retention was challenging. This was our call to not solely help marketing, but to include the product teams in our way-of-working as well. Our data analyst supported the teams with the right growth models, analyses and dashboards so the product managers could construct the right assumptions for their new-to-build product features.
Ultimately, this long-term engagement resulted in a situation where the JUKE team was successfully working in cross-functional teams on self constructed OKRs while running multiple tests each week to make a better product and user experience.
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I'm very satisfied with the way we worked together on JUKE for two years and am happy that we reached a moment in which we felt confident enough to continue by ourselves.
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We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.
We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.
Get in touchWe do more than we can list in this small box, but our core services are a blend between product, marketing and data.
Our services
The signature for the digital avant-garde, based in Amsterdam.
We are part of ACE, the new breed network.
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