Philips Netherlands is always seeking for new business opportunities. Their innovation department partnered up with Off The Record in order to validate their new business idea – in the fastest way. Off The Record's expertise in online experimentation and building viable businesses – which fit the corporate's portfolio – was exactly what they were looking for.
NPS
Tested hypotheses
Customer interviews
Tested MVP's
Philips
Go to market
4 months
9
Robin Jasperse, Dusty van Steekelenburg
As Philips Netherlands already extensively empathized with the target audience, the customer's problems were crystal clear. However, the corresponding solution was the most uncertain part of the business model. The objective was to validate the market's interest in the solution, in order to be confident enough to move forward into the next stage of development. We mapped the assumptions on a matrix (importance x certainty) and filled up our roadmap to start testing the riskiest ones.
We simulated a sign-up flow for the new hypothetical service as one of our first experiments: from ad creatives to sign-up, and from email flow to surveys responses. Each step in the flow had its own experiment metric and success criteria. We retrieved learnings regarding the best proposition, validated two acquisition channels and found traction for the service including a list of email subscribers – who were eager to get early access to the service.
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Hands-on people with a constructively critical and open mindset. Very capable of proposition building and executing and designing online experiments.
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We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.
We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.
Get in touchWe do more than we can list in this small box, but our core services are a blend between product, marketing and data.
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