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Hello, We Are Off The Record

The signature for the digital avant-garde

We help founders with a bold vision iterating towards product-market-fit and we work closely together with marketing & product teams at scale-ups.

We founded Off The Record in the heart of Amsterdam in 2016 and were one of the first Growth agencies in Europe. In 2020 we were awarded by TechCrunch as one of the ten best growth agencies in the world with our Net Promotor Score of 72 (100+ clients).

Some of our clients
The logo of the company Nestlé.The logo of the company Felyx.The logo of the company Floryn.The logo of the company Scribbr.The logo of the company ING.
Multidisciplinary expertise

From pilot to profit.

We work with everyday brands that you use, and help launch the ones you will soon to stay ahead.

Find & explore your market

We aim to build with you from day one. We have end-to-end teams that can deep dive into your desired product, customers, and market, whether you want to launch a new product in an existing market or seek to disrupt an entire industry.

  • Find your ideal problem-solution fit
  • Qualitative customer research & interviews
  • Map out the desired customer journey

Go-to-market strategy

A go-to-market strategy is a plan that helps to define your ideal customers, validate your messaging, and position your product for launch. We deconstruct your new business into testable riskiest assumptions, so we quickly guide you to product-market fit.

  • Build, test & launch your first (online) MVP
  • Find and acquire your first customers
  • A go to market plan with a proven process

Traction & early adaption

We help you kickstart early user growth to gain traction with your product or service. We help you find your AHA moment to identify your North star metric. This metric should be a reliable indicator of directionality guiding your journey from idea to validation.

  • Setup your acquisition channels
  • Implement a minimal tracking plan
  • Growth model based on first insights

Top-funnel activities

We run, analyze and optimize all your (paid)marketing channels and continuously experiment with new ones popping up. We will advise you on how to improve the ROAS of your campaigns and media spending.

  • Improve paid social channels
  • Optimize your CAC and media spend
  • Increase leads, signups & conversions

Mid-funnel activities

Stop 'renting out' users from the big ad platforms and get your long-term growth from sustainable acquisition loops, product-led engagement, user retention, and revenue increases.

  • Improve your activation & user onboarding
  • Optimize your landing pages & experience
  • Increase CLTV & average revenue per user

Data, tooling & analytics

We transform your organization into a data-driven one. We craft metric literacy, implement the right tech stacks, and train your product and marketing team in experimentation, tooling, and analyzing data.

  • Improve your data & tooling setup
  • Optimize your customer journey tracking
  • Predict & model future profits on the fly
Get in touch
Most agencies boost vanity metrics

We move the metrics that matter.

Off The Record Shape

1. Holistic approach

We start with an audit where we scan your entire business. After 4-6 weeks we hand you a data driven 6-month roadmap with insights, goals and experiments.

Off The Record Shape

2. We join your team

To win the marathon, our multi-disciplinary squads work in bi-weekly sprints (remote or in-house at your office). We combine business strategy with hands-on execution.

Off The Record Shape

3. Train & transfer

We believe growth comes from within. All our engagements vary from 6-12 months where we eventually train your team(s), so you can take over autonomously.

SEE OUR way of working
CLIENT CASES

Our cheerleaders say it better

WE'VE WORKED WITH
OUR founders
Bas Prass
Founder & Managing director

Over the past 10+ years, he founded multiple businesses that helped Europe's hottest startups grow and coached hundreds of founders.

Within the agency he's responsible for our vision, incoming business and company culture.

Dusty van Steekelenburg
Client & Strategy director

As employee #1 he joined the bureau on the very first day. Starting as Growth consultant he grew towards partner position over the years.

He's responsible for all our client engagements, product & service strategies and gives most of our workshops.

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services