Get in touch
BUSINESS STAGE
Find the right service for each business stage.
BUSINESS MODEL
Find the right service for you per business model.
THE CHALLENGE

Transform the organization into a data-driven company

Scribbr is an EdTech scale-up based in The Netherlands. They provide content, tools, and services to help students achieve academic success. The platform has millions of visitors on their Knowledge Base. The key challenge for Scribbr was to let users convert from free resources to paid services.

9

NPS

25+

Experiments

3

Winning experiments

15+

Employees trained

CLIENT

Scribbr

Business stage

Scale

BUSINESS MODEL

eCommerce

Duration

9 months

NPS

9

CONTRIBUTORS

Laurens Jansen, Danny Mulders

THE SOLUTION

Make data more accessible for product and marketing teams

In order to understand the business, we started with a deep dive into the team and analytics. Scribbr already had defined Objectives and Key Results, so the goal of what our experimentation program should contribute was clear from the start. However, we faced some difficulties with interpreting the data since we were facing the limitations of the free plan of Google Analytics: sampled data and no accurate overview of different segments. We started with a granular implementation of a new product analytics tool and kickstarted a new experimentation program in order to reach the goals of the year.

Results

Experimentation led to improved user experience and new learnings

Together with a Head Of Marketing and a Front-End Developer we were running weekly sprints to increase the ability to learn from the users. In total we have run more than 25 experiments from who have turned 3 into a significant improvement.

Testimonial

This is what Scribbr said about us

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Eget aenean lorem odio morbi vitae. Ultricies tempus, imperdiet phasellus porta. Imperdiet et aliquet senectus vel. Amet ornare.

Koen Driessen
Co-founder & CMO

Knowledgeable, great team, we learned a lot and they made an impact on our organization.

Koen Driessen
Co-founder & CMO

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Eget aenean lorem odio morbi vitae. Ultricies tempus, imperdiet phasellus porta. Imperdiet et aliquet senectus vel. Amet ornare.

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services