WHERE retention is key and churn your enemy

Software as a service (saas)

Investors and founders love the SaaS business model because of the monthly payments flowing in. SaaS is the ultimate game to lower your acquisition costs (CAC), increase your customer lifetime value (CLTV), and reduce churn.

We have helped SaaS businesses both business-to-business and directly to the consumer. Our clients operate in different industries, including Fintech, Social, Gaming, consumer goods, and online media.

OUR SERVICES MEET THE TEAM

WE'VE WORKED WITH

Subscriptions are taking over

Every month can make the difference

We help SaaS founders and CMO's to step out of their spreadsheets to scale the number of subscriptions.

Find & explore your market

Find your ideal problem-solution fit
Qualitative customer research & interviews
Map out the desired customer journey

Go-to-market Strategy

Build, test & launch your first (online) MVP
Find and acquire your first customers
A go to market plan with a proven process

Traction & early adoption

Setup your acquisition channels
Implement a minimal tracking plan
Growth model based on first insights

Top-funnel activities

Improve your paid social channels
Optimize your CAC and media spend
Optimize your CAC and media spend

Mid-funnel analytics

Improve your activation & user onboarding
Optimize your landing pages & experience
Increase CLTV & average revenue per user

Data, tooling & analytics

Improve your data & tooling setup
Optimize your customer journey tracking
Predict & model future profits on the fly

Get in touch

CLIENT Testimonials

FOUNDERS & CMO'S QUOTES

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Scale

Off The Record helped us solve problems and achieve results within the first 3 months and has helped bring our team to the next level

Sven van der Biezen

CEO & Founder

Scale

Knowledgeable, great team, we learned a lot and they made an impact on our organization.

Koen Driessen

Co-founder & CMO

Go-to-market

Partnering with Off The Record was the best thing we did. It truly made a difference in the success of We Are Eves.

Esther Leloux

CEO & Founder

Go-to-market

Great collaboration, thinking outside of the box, and great guidance in getting a growth mindset in the company. Overall very good.

Thomas van Til

Head Of Growth

Scale

We are very happy with the flexibility, expertise, hard work, and results. Happy to have created some great stories together!

Ruth de Jager

CEO

Scale

Optimize performance marketing + set up reporting/dashboard + implement growth experiments. Off The Record delivers quality and future-proof solutions. No 9-5 mentality, pro-active and structured!

Marlies Wensink

Global Head of CRM

CLIENT Studies

The results speak for themselves

Implementing a testing culture

Founda is a Dutch start-up that enables healthcare to innovate by integrating new eHealth solutions into healthcare IT-systems. The platform focuses on the interoperability between systems and transferring patient data in a safe way. And with systems working together smoothly, health professionals are freed from administrative burden, allowing them to focus on delivering care.

NPS

Potential B2B leads

WE'VE WORKED WITH

Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

Get in touch today!

We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

Get in touch

Browse our services

We do more than we can list in this small box, but our core services are a blend between product, marketing and data.

Our services