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THE CHALLENGE

Investing in a new way of working at Robeco Retail

The marketing team of Robeco Retail delivers the best experience and service to (potential) customers. All kind of marketers works on the growth of the service in separated teams. We helped Robeco to implement the growth way of working in a multidisciplinary team to work towards goals backed by data and customer input.

9

NPS

OKR's

Successfully implemented

3

New customer personas

5

Trained employees

CLIENT

Robeco

Business stage

Go to market

BUSINESS MODEL

Duration

6 months

NPS

9

CONTRIBUTORS

Annelijn Vernooij, Robin Jasperse, Dusty van Steekelenburg

THE SOLUTION

Focus to start learning

We started in a multidisciplinary team and set-up a strategy to aim for the new collective goal. This goal was an output focussed metric since we believe you can’t steer on outputs but you need to analyze the input to set a strategy. We analyzed the data to see on what kind of input our output reacts on. We found what levers to focus on and were the most impact could be made. This provided our strategy for growth. In addition this model helps us to keep the overview of the metrics and set focus by using OKRS.

Results

To make sure we get sh*t done and learn fast, we implemented growth sprints. A bi-weekly growth meeting was used to share results & learnings. Every other week the backlog was prioritised. By working Kanban style, everyone knew what to do next. We used multiple channels (both offline and online) to gather customer feedback. By clustering and analyzing this, we were able to create need-based customer personas for certain services as input for new experiments.

Testimonial

This is what Robeco said about us

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Michiel de Bakker
Co-Head Retail

I felt that our growth problem was embraced with their pragmatic approach and inspiring way of working.

Michiel de Bakker
Co-Head Retail

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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