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THE CHALLENGE

Grow the number of course participants on the Dutch market

Winc Academy is a Dutch start-up that offers an intensive practical remote training program of 6 weeks, after which students can start as a front-end developer on the job market. The goal is to grow the number of developers in the Netherlands. We helped to reach that goal by structuring the data ecosystem, guiding the growth process, and work on finding our way through the product-market fit.

9

NPS

25+

Experiments executed

+20%

Conversion uplift

-15%

Cost of Acquisition (CAC)

CLIENT

Winc Academy

Business stage

Scale

BUSINESS MODEL

Duration

6 Months

NPS

8

CONTRIBUTORS

Annelijn Vernooij, Laurens Jansen, Danny Mulders, Randy Wattilete, Diana Ionescu

THE SOLUTION

From leads to customer

It doesn't matter if you just started your company or if you are a corporate. Make sure you have your data in place to buildup your ecosystem, since this is your basis. This was the first thing we did at Winc academy: we structured the data in a funnel structure: from lead to customer. Secondly, we were able to analyze the data and find what levers to focus on. And third: this provided us the main areas we could improve or test to investigate what would to stimulate growth. Last but not least, the ecosystem helped us tho keep overview of the business.

Results

After the set-up of the process and data structure, a new growth manager was hired. Our promise from the start of every engagement is that we would train, so the team could take over. We transferred our way of working to the new hire by customized planning based on the knowledge of the new hire and a final document with all our tips and learnings.

Testimonial

This is what Winc Academy said about us

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Marijn Pijnenborg
CEO

The services are of high quality and the people are nice to work with.

Marijn Pijnenborg
CEO

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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