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THE CHALLENGE

Our growth chapter with Storytel in the Netherlands

We partnered up with Storytel in The Netherlands to maintain, challenge and improve their national-wide acquisition campaigns. Besides our focus on the existing acquisition channels, we advised the Dutch team on the untapped potential in their product for future optimizations.

9

NPS

3

Implemented Analytic tools

100+

Experiments

+17%

Increased listening time

CLIENT

Storytel

Business stage

Scale

BUSINESS MODEL

Mobile App

Duration

3 years

NPS

9

CONTRIBUTORS

Laurens Jansen, Floor Kreijkes, Randy Wattilete

THE SOLUTION

The yearly media plan

Besides all their online channels, we also supported the making of their yearly media plan with all other marketing activities like tv-commercials and out-of-home campaigns. Obviously, we didn't lose sight of the full-funnel while doing so and tried to measure as much as possible related to traditional media spend.

Results

Our promise from the start of this engagement was that we would train a new hire within the Storytel team who would take over all our work. We helped with drafting the vacancy of the candidate profile and scaled down our work week over week to eventually step out completely.

Testimonial

This is what Storytel said about us

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Ruth de Jager
Country Director

We were very happy with the flexibility, expertise, hard work and results.

Ruth de Jager
Country Director

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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