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THE CHALLENGE

From new kid to mature scale-up. How we took care of Charly Cares by helping them to align their marketing & development teams with growth.

Back in 2018 we were privileged to start our engagement together with the team at Charly Cares. Our biggest goal was the setup and the roles within the growth team and to align this with their development team. We worked on the Dutch growth metrics & KPI’s and guided their growth marketers from scratch.

9

NPS

1000+

Saved parent nights

50+

Experiments

+5

Launched new cities

CLIENT

Charly Cares

Business stage

Go to market

BUSINESS MODEL

Marketplace

Duration

9 months

NPS

9

CONTRIBUTORS

Mike Wiendels, Laurens Jansen

THE SOLUTION

Retention is king

Since the product of Charly Cares has been great from the start, acquiring parents was not our biggest challenge. We did help the team with making sure the happy bookers were retained often and to figure out why other parents weren't booking more frequently. We analyzed different data segments and figured out multiple ways and methods to increase retention in the first months after signup. ‍

Results

The ambition of Charly Cares has always been to scale the platform to The Netherlands as a whole. Together with the team, we modeled growth from acquisition all to way to the business metrics in order to see how much we could spend on different segments within their target audience. This made their next steps perfectly clear and enabled them to continue on their own after our engagement.

Testimonial

This is what Charly Cares said about us

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Charlotte van der Straten
Founder

Amazing service. Their hands-on approach really helped us in order to achieve our goals and to learn all these new skills ourselves.

Charlotte van der Straten
Founder

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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