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We define a metric overview and build a growth model and dashboards on key revenue levers so you pick the right move forward. Done in best in class tools such as Looker Studio, PowerBI or Tableau.



In today's fast-paced business environment, monitoring and tracking key metrics is crucial for staying ahead of the competition. This is where dashboards come into play.

A dashboard is a tool that presents key performance indicators (KPIs) and other relevant data points in a visual and easily digestible format. With a dashboard, you can quickly and effectively monitor the health of your business, identify trends and anomalies, and make informed decisions that drive growth and profitability.

Dashboards are especially important for online businesses, as they provide real-time insights into website traffic, user behavior, and conversion rates. By monitoring these metrics, you can optimize your website and marketing strategies to improve user engagement, retention, and ultimately, revenue. Overall, dashboards provide a quick and easy way to monitor the performance of your business and make data-driven decisions.

your challenge

Lacking actionable insights.

You are not able to generate actionable insights with your current analytical tooling. Data is siloed within different tooling and you use excel sheets to combine data within one overview.

Our solution


Metric overview, growth modelling on key growth levers to instrument team. Done in best in class tools such as Looker Studio, SuperMetrics or Tableau

OUR solution

our way of working

Clear and actionable dashboard visualizations that improves your team data literacy.

Phase 1
Data workshop

We aim to build with you from day one. We have end-to-end teams that can deep dive into your desired product, customers, and market, whether you want to launch a new product in an existing market or seek to disrupt an entire industry.

• Find your ideal problem-solution fit
• Qualitative customer research & interviews
• Map out the desired customer journey

Data cleanup & visualisation

A go-to-market strategy is a plan that helps to define your ideal customers, validate your messaging, and position your product for launch. We deconstruct your new business into testable riskiest assumptions, so we quickly guide you to product-market fit.

• Build, test & launch your first (online) MVP
• Find and acquire your first customers
• A go to market plan with a proven process

Training your team

We help you kickstart early user growth to gain traction with your product or service. We help you find your AHA moment to identify your North star metric. This metric should be a reliable indicator of directionality guiding your journey from idea to validation.

• Setup your acquisition channels
• Implement a minimal tracking plan
• Growth model based on first insights


our way of working

Clear and actionable dashboard visualizations that improves your team data literacy.

Phase 1

We aim to build with you from day one. During the workshop's we understand your business and define the metrics that are most important for your goals. We wanted to make sure that the dashboard we built would be tailored to your specific needs.

Based on the input from the workshop we determine the ideal data infrastructure tooling setup and roadmap for implementation.

Tooling setup & data visualisation

Next, we got to work building the dashboard using best-in-class tools such as Looker Studio, PowerBI, or Tableau.

We make sure to include all the key revenue levers and metrics that are defined. The dashboard is designed to be easily digestible and visually appealing, so that the your team could quickly and easily monitor their performance.

Data-driven decision making

Once the dashboard is up and running, we start analyzing the data to identify trends and anomalies.

We work with the client to make informed decisions that would drive growth and profitability. In the end, the dashboard becomes an essential tool for your business. You can easily monitor the performance of your team and make informed decisions based on data.

client case


citizenM is the hotel that changed hotels. This Dutch corporation offers affordable luxurious hotel rooms in some of the most vibrant cities in the world. Not only their rooms feel hyper modern, but the guest experience is accompanied by a great app experience too. Engaging with the app drives not only a more pleasant experience but also business value. So citizenM challenged us to untangle what levers and variables make up their engagement metrics and we presented strategies on how to improve it in one of our specialised Growth Audits.

Our preferred tooling suppliers
Case study

What you can expect

We work in your office or remote on a weekly basis

We work in a cross functional team with experts

We report on a weekly basis with all results

We train and transfer our knowledge within 6-12 months

We are cheaper than a bad hire, and less expensive than sport cars

Our NPS score (from 2016 - 2022) is 72


Full in-house team for a period from 3 till 12 months.

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about this service

We take your business reach to millions

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Do you want to stay ahead?

We partner with ambitious brands, big and small. Our core expertise lies around marketplaces, mobile apps, eCommerce and SaaS.

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We speak fluent data, but we're also very keen to have a chat about your MVP, go-to-market (GTM) strategy or scale ambitions.

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