Work with us

Find out what your customers want

We work in-house with your team

We get it. Almost all product teams are busy to get their burn-down chart to the bottom and refine user stories, so it's not unusual the PMs loose sight of deep-diving into retention cohorts or what customer jobs to solve for. Our Growth Product Managers are senior growth consultants that will help your product to the next stage. With a full customer-centric focus he or she will guide you and your team towards product-market fit or creates long-term product growth. Customer interviews are still the best tool around to build a faster growing business, mix that with vigorous assumption testing and your product has a good chance to fully take over your target market.

This will all result in an effective product backlog and customer feedback loop that your team can run autonomously by the end of our time together through our train & transfer method.

Your developers will love our approach

One of the most essential and overlooked skills within starting businesses is learning what your target audience wants. Quickly. Crafting sustainable feedback loops, doing customer interviews and validating product ideas are essential in this process. We will help you with the alignment between marketing - and product teams to make sure we don't build things that nobody wants. With our approach the developers know why and what they're developing and your customers know you listen to them by building what they care about. Everybody wins.

What you will get

Focus on customer research, product & strategy
Access to our tools, knowledge base and network
Weekly recap of current goals (OKRs), product backlog (experiments) and progress (performance)
Deep-dive into quantitative and qualitative user data
Weekly in-house day(s) working with your existing team
Validating product assumptions to improve activation, retention and/or monetisation
Experience and patient to help people embrace Scrum/Lean Product management and pragmatically make a start and setup structure for the growth process.
Hans Böhm, Managing Director at Beerwulf
They met all the deliverables, helped us set up a high-pace experimentation routine, plugged it all into OKRs and metrics, and went beyond and above it by offering very valuable tactical support by, for example, setting up AdWords campaigns and optimizing CRM flows. Plus, on a personal level, these people have been great to have around.
Piotr, Head of Growth at SnappCar

Validation in action: download the case study

Want to learn more about our product validation services? Download the product case study.

Client cases


Innovation with Philips Netherlands: a moonshot by online experimentation

Philips Netherlands is always seeking for new business opportunities. Their innovation department partnered up with Off The Record in order to validate their new business idea – in the fastest way. Off The Record's expertise in online experimentation and building viable businesses – which fit the corporate's portfolio – was exactly what they were looking for.
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Nestlé: act as a small startup within a big corporate environment

Nestlé Nutrition was ready to launch an FMCG product using a new way of working: be more customer-driven by solving real customer's problems. But, what to launch and what definitely NOT to launch? Together with the Nestlé Nutrition team, we started a journey full of learnings.
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Come visit us on Fridays, we love to challenge you.

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Want to get in touch?

We help product and marketing teams across Europe with strategy and growth execution - or we just run the whole venture for corporate clients. Let's get in touch to discuss!
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