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THE CHALLENGE

Data-informed growth with Objectives and Key Results

SnappCar was one of the first publicly popularised Dutch startups. With their platform, they make it easy for car owners to share their often idle vehicles with people from their neighbourhood who are in dire need for transportation. Over a period of 6-months, we've helped their Dutch, German and Danish teams to adopt OKRs and reach their goals through rapid experimentation.

8

NPS

65+

Experiments

7

People trained

2+

Countries launched

CLIENT

Snappcar

Business stage

Scale

BUSINESS MODEL

Mobile App

Duration

6 months

NPS

8

CONTRIBUTORS

Bastiaan Engelaar, Bas Prass, Dusty van Steekelenburg

THE SOLUTION

Balancing supply and demand

Like with any other marketplace, getting supply and demand right is crucial to keep users on both sides equally satisfied. Crafting growth teams that had a focus on either side of the platform, while highly aligned on the ratio between cars locally available and users looking for transportation in that area, and setting OKRs accordingly helped them reach their goals quicker.

Results

Goals cannot be reached without execution. Period. We set up our tested and approved testing framework, designed experiments and made sure the teams executed in a steady cadence by working in sprints. Every sprint was closed with a growth meeting where we gauged and analyzed the performance of finished experiments so we continuously improved team functioning.

Testimonial

This is what Snappcar said about us

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Piotr Drodz
Head of Growth

They met all the deliverables, helped us set up a high-pace experimentation routine, plugged it all into OKRs and metrics, and went beyond and above it by offering very valuable tactical support by, for example, setting up AdWords campaigns and optimizing CRM flows. Plus, on a personal level, these people have been great to have around.

Piotr Drodz
Head of Growth

THIS IS WHAT FOUNDERS, CMO'S AND INNOVATORS SAY ABOUT US

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