Whoppah is the smart first class in secondhand marketplace for your home. On Whoppah you can buy and sell secondhand items, handmade items, showroom models and vintage design classics. From art to furniture, from modern to antique, you will certainly find something you like.
Early 2019 we started our engagement together with the amazing people at Whoppah. Our biggest mutual challenge was the preparation and strategy of their initial launch in The Netherlands. Alongside the development of their mobile app, we crafted the go to market approach that was carefully based on the research of their target audience.
Parallel to the marketing strategy, we helped the team with the setup and implementation of their product analytics in order to measure all the user engagement within the app. After the creation of the event tracking plan, our data analyst supported the Whoppah team with the implementation of Amplitude as their go-to tool.
At Off The Record we are cheerleaders when it comes down to work efficiently in sprints in order to keep the product backlog clean and aligned with customer feedback. In addition to our growth marketing support, we trained their product team to work based on the principles of agile and make sure their feedback loop was implemented and validated.