Stuvia is a digital marketplace enabling students to buy and sell online study materials. Our objective was to transfer growth processes and structure to empower Stuvia to continue autonomously as soon as possible. In 7 months, we implemented Amplitude to gain faster analytic insights, set up a cross-functional team, introduced growth frameworks and trained a newly hired growth marketer to take over our work.
We set up a cross-functional team from scratch and taught them our proven growth methods. We modelled Stuvia’s growth to shape strategy and introduced OKRs for focus. We trained the team to gather insights from both hard and soft data and established processes for rapid experimentation.
To empower Stuvia’s team to gain fast insights on customer behaviour, we helped find and implement a suitable data analytics solution (Amplitude). We created a tracking plan to structure all the events, set up the first dashboards and trained the team.
Our promise at the start of this engagement was to train a newly recruited Growth Marketer to take over. We helped select a new candidate and scaled-down our work week over week to eventually step out completely.