We partnered up with Storytel in The Netherlands to maintain, challenge and improve their national-wide acquisition campaigns. Besides our focus on the existing acquisition channels, we advised the Dutch team on the untapped potential in their product for future optimizations.
Together with the people of Storytel, we modeled their growth for the Dutch market in order to plot different scenarios, including the impact of external factors like seasonality and competition. This resulted in a clear dashboard with all the relevant inputs related to acquisition costs, conversion rates, and churn.
Besides all their online channels, we also supported the making of their yearly media plan with all other marketing activities like tv-commercials and out-of-home campaigns. Obviously, we didn't lose sight of the full-funnel while doing so and tried to measure as much as possible related to traditional media spend.
Our promise from the start of this engagement was that we would train a new hire within the Storytel team who would take over all our work. We helped with drafting the vacancy of the candidate profile and scaled down our work week over week to eventually step out completely.