Work with us
THE CHALLENGE

Going the extra mile, send love over distance

HEY bracelet lets you feel your loved one, no matter the distance. It’s the first wearable that mimics a real human touch. This was one of our first Kickstarter campaigns which resulted in the successful funding of €150.000. We validated key messages on multiple online channels and were responsible for the execution of all digital advertisements.

Head of Growth

4 months

E-commerce

DATING OUR POTENTIAL CUSTOMERS

Gathering leads before launch

We helped to identify and validate customer personas before we went live on Kickstarter and built up a lead list with more than 10.000 email addresses which were responsible for 50% of the funding later on. We ran acquisition experiments to persuade backers on Kickstarter during the campaign. Most of our campaigns were video advertisements and sponsored content on Facebook with a low cost of acquisition.

HOW TO MEASURE LOVE

Metrics & analytics

We assisted the management team to implement a leading growth framework and to build a custom dashboard in order to run measurable growth experiments across multiple online channels. This framework was the basis for their international expansion after our engagement and helped them to find new target markets across the globe

Off The Record was a crucial part of this Kickstarter success. They were leading all growth experiments and setup all the data analytics in this project. Thanks for all the good work.
Sjors van Hoof, Co-Founder HEY
A/B TESTING AUDIENCES

FInding their ideal customer persona

We helped with the setup and strategy regarding A/B testing before the initial kickstarter campaign on the landing page. We increased the amount of sign-ups on the waiting list and converted them when we launched the campaign in the first 24 hours, which ultimately led to the success of the campaign as a whole.


MORE CASES

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CASES

Our growth chapter with Storytel in the Netherlands

We partnered up with Storytel in The Netherlands to maintain, challenge and improve their national-wide acquisition campaigns. Besides our focus on the existing acquisition channels, we advised the Dutch team on the untapped potential in their product for future optimizations.
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Come visit us on Fridays, we love to challenge you.

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