Fixico is an online platform enabling consumers to quickly and easily find, compare and select repair services for car damage. We helped Fixico on a weekly basis from 2015 for almost a year with their online growth, expanding the growth team and their product onboarding and activation. The Fixico team grew from a small startup into the several million funded scale-up with over 60 people in no time.
We ran a ton of acquisition experiments together with the Fixico team to see which value proposition(s) and (paid) channels worked best in order to onboard, activate and retain paying customers. Furthermore we assisted the founders to implement a growth framework and to built a custom dashboard in order to run make international expansion possible.
While the onboarding of their platform was solid, we knew improvements here would have a big impact in order to convert leads into paying customers. We helped with the setup and strategy regarding A/B testing within the customer journey which let to a successful increase in the amount of conversions over time.
Fixico requested to transfer the Off The Record knowledge and frameworks to the marketing team, so our efforts were designed in a way that Fixico could continue after our engagement which ultimately led to the foundation for their growth and marketing teams that were hired later on.